B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Online bookmakers 'pollute' Aussie sport
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Online bookmakers 'pollute' Aussie sport
Advertising

Online bookmakers 'pollute' Aussie sport

Staff Writers
Published on: 25th February 2013 at 1:21 PM
Staff Writers
Share
2 Min Read
SHARE

Online bookmakers have “polluted” Australia’s favourite sports, with the frequency and ingrained nature of gambling ads potentially “creating another generation of problem gamblers”.

More than 500 individual online gambling ads were collectively broadcast more than 20,000 times on free-to-air television in 2012, according to a new Ebiquity study.

The report found that online betting sites’ investment in TV advertising has exploded from $12m in 2010 to $45m last year, reported The Australian.

“They [betting firms] are cooking the goose that laid the golden egg before our very eyes,” Steve Allen, media analyst and principal at Fusion Strategy, told B&T earlier this month.

Rather than learn from the experiences of the tobacco and alcohol industries before them, Allen said gambling companies have “polluted” sport and now face potential ad restrictions as a parliamentary inquiry into the promotion and advertising of gambling in sport kicks off.

The inquiry, which was started by the Greens, will look at sponsorship, venue and broadcast advertising, in-game promotions and gambling commentary.

“If we fail to act now to protect our kids, we risk creating another generation of problem gamblers,” Greens senator Richard di Natale said in a statement.

The affect of gambling ads on children is a key concern for lobby group, GetUp!.

“Gambling is an adult behavior, it is an adult activity and something that only adults should be doing,”GetUp!’s spokesperson told B&T.

“So why on earth are we allowing it to be advertised during G-rated programming?”

For more on this issue see B&T’s feature ‘One Punt Too Far?’ in the next edition of the magazine which is due out this week.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?