One Green Bean wins in Wellington

One Green Bean wins in Wellington
B&T Magazine
By B&T Magazine



EXCLUSIVE: One Green Bean has won the PR account for Wellington’s official tourism marketing organisation, following a two-month competitive pitch.

The Sydney-based agency has been appointed the retained PR agency for Positively Wellington Tourism (PWT) and will look after the company’s consumer and trade PR in Australia.

One Green Bean’s remit will also involve promoting the wider Wellington region to potential visitors from Australia, as part of an alliance with Hutt City and Wairarapa, along with the wine regions of Marlborough, Hawke’s Bay and Martinborough.

Jessica Stephens, PWT Australian marketing manager, said: “Wellington likes to do things differently and we were impressed by One Green Bean’s creative thinking, presenting fresh, challenging ideas. The agency displayed a real passion and hunger to work on our business so we’re excited to be working with them and look forward to doing some great work together.”

Matt Buchanan, managing director at One Green Bean, added: “We’re thrilled to have been appointed to work with the team from the city that has been affectionately coined ‘the coolest little capital in the world’.

“The region has such a great variety of activities and culture to offer as well as being a hub for creative talent, and we can’t wait to start telling these stories to the Australian public, helping firmly cement Wellington as a must-do short break destination.”




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]