International media group Omnicom has announced its acquisition of SEO company Bruce Clay Australiasia to join its search network, Resolution.
Resolution Media is itself a consolidation of Omnicom’s search brands, united together last year.
The acquisition of Bruce Caly was made to complete the search and digital marketing business using Omnicom’s employees and Bruce Clay Australia’s existing clients.
The cofounders of Bruce Clay Australasia, Des Odell and Jeremy Bolt, have now become joint CEOs of Resolution Australia.
Odell said; “Aligning with Omnicom Media Group made perfect sense to us as we work with them already on shared clients and believe that the time is right in this market for Resolution Media to shine.”
Bolt said; “We believe there is an opportunity to create the leading search brand in Australia and leverage our joint know-how into providing a gamut of services that clients require, ensuring they maximise their return on investment across all digital channels”.
Omnicom’s CEO Leigh Terry said he’d followed the pair as they built the SEO business. “Combining Resolution Media’s expertise with Bruce Clay Australia’s achievements is not only exciting from a shared service ethic and cultural alignment perspective but it also complements the overall philosophy of our organization. I am truly excited at the power of the potential of this supercharged Resolution,” he said.
Please login with linkedin to comment
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]