Ogilvy Group Melbourne has had a successful winning streak recently, with the team now announcing its appointment by Laminex Australia for its premium essastone brand.
The team managed to edge out several leading agencies and will immediately implement the brand’s digital and creative strategy with a focus on TV and print. The group’s managing Melbourne director, Peter Horovitz, the fit with the company was apparent very early on.
“With our ability to collaborate with experts across the Ogilvy Group, we’re confident we’ll make a dynamic team to take the premium essastone brand to its next level of awareness,” Horovitz said.
Laminex Australia’s marketing communications manager, Adam Jarski, said the agency was appointed for its ability to “understand our business needs for the essastone brand, demonstrate the ability to provide a solid creative platform to engage with our key audiences, and take the brand forward."
Just last week the agency was appointed as the Melbourne Food and Wine Festival’s new advertising partner, beating Clemenger BBDO Melbourne, whose director Peter Clemenger founded the festival 21 years ago.