Officeworks selects Haystac

Officeworks selects Haystac
SHARE
THIS



Public relations agency Haystac has won Officeworks’ national consumer PR account following a competitive pitch.

The agency’s first major campaign for Officeworks is the Back to School push which launched last week.

See the full release below:

“Officeworks has appointed Haystac to manage its national consumer public relations account following a competitive pitch.

The account win will have Haystac lead consumer PR initiatives for Officeworks’ key national marketing, local and community programs for its 150 store network and online channels.

Haystac’s first major campaign for Officeworks will be Back to School.

The agency will have a core team of five consultants on the account and work alongside Officeworks’ agency partners AJF Partnership (creative), Initiative (media planning), DT Digital (digital) and Rapp (CRM).

“Beyond their strategic insights, creativity and an understanding of the Officeworks business, Haystac demonstrated a solid understanding of working in an integrated agency model,” Karl Winther, Officeworks National Marketing Manager said.

“We look forward to working with the Haystac team and having their thinking complementing the fantastic work being done by our agency partners.”

“As the leading retailer and supplier of office products and solutions, Officeworks provides Haystac with a great opportunity to add to our retail credentials and work with this iconic brand. We are delighted to be appointed to the business, and contribute to Officeworks’ success in the coming year,” Patrick O’Beirne, Haystac General Manager, Australia said.

Officeworks’ partnership with Nightingale Communications (corporate and investor relations) and Hawker Britton (government relations) remains the same.”

Please login with linkedin to comment

Latest News

Sleep Apnoea Tackled In Witty Work From ResApp Health & Isobar
  • Campaigns

Sleep Apnoea Tackled In Witty Work From ResApp Health & Isobar

ResApp Health Limited, a leading digital health company developing smartphone applications for the diagnosis and management of respiratory disease, has announces launched its new national marketing campaign, ‘The Sleepy Town With a Snoring Problem’, to raise awareness for the importance of early screening for sleep apnoea and the launch of their new app ‘SleepCheck’, which […]

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]