OMD has won the paid search and social media account for Tabcorp, expanding its remit to now include all media communications of the betting giant.

The account, worth an estimated $2m, was won following a competitive pitch.

OMD already holds the TAB and Luxbet media strategy planning and buying business.

Sasha Hunt, head of digital marketing at Tabcorp, said: “OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space, we are very enthusiastic to be working with them.”

Peter Horgan (pictured), CEO at OMD, added: “We are very pleased to have been awarded the search and social business for such a valued client as Tabcorp – it’s testament to the strength of our specialized offering and we see great growth opportunity for brand innovation in this space.”