OMD takes out another Tabcorp pitch

OMD takes out another Tabcorp pitch

OMD has won the paid search and social media account for Tabcorp, expanding its remit to now include all media communications of the betting giant.

The account, worth an estimated $2m, was won following a competitive pitch.

OMD already holds the TAB and Luxbet media strategy planning and buying business.

Sasha Hunt, head of digital marketing at Tabcorp, said: “OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space, we are very enthusiastic to be working with them.”

Peter Horgan (pictured), CEO at OMD, added: “We are very pleased to have been awarded the search and social business for such a valued client as Tabcorp – it’s testament to the strength of our specialized offering and we see great growth opportunity for brand innovation in this space.” 




Please login with linkedin to comment

Latest News

Beacon Lighting Extends Carat’s Contract For Three More Years
  • Media

Beacon Lighting Extends Carat’s Contract For Three More Years

Dentsu’s media agency Carat Victoria has extended its six-year relationship with Beacon Lighting for another three years in a closed review. The agency, which is responsible for all paid media strategy, planning and buying including brand, performance and programmatic, first won the Beacon Lighting account in 2018. In 2021, it extended the contract for a […]

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug
  • Advertising

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug

Pat Crowley, former CEO of EssenceMediacom has called on adland to get behind a petition to add cancer drug Belzutifan to the Pharmaceutical Benefits Scheme, in the hopes it could save his son’s life. Last year, Crowley had a spate of terrible luck. In September, his 17-year-old son Fletcher suffered a severe spinal cord injury […]

University Of Sydney Appoints CHEP For Australia & APAC Media Account
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Account

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]