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Reading: OMD takes out another Tabcorp pitch
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B&T > Uncategorised > OMD takes out another Tabcorp pitch
Uncategorised

OMD takes out another Tabcorp pitch

Staff Writers
Published on: 5th August 2013 at 11:17 AM
Staff Writers
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OMD has won the paid search and social media account for Tabcorp, expanding its remit to now include all media communications of the betting giant.

The account, worth an estimated $2m, was won following a competitive pitch.

OMD already holds the TAB and Luxbet media strategy planning and buying business.

Sasha Hunt, head of digital marketing at Tabcorp, said: “OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space, we are very enthusiastic to be working with them.”

Peter Horgan (pictured), CEO at OMD, added: “We are very pleased to have been awarded the search and social business for such a valued client as Tabcorp – it’s testament to the strength of our specialized offering and we see great growth opportunity for brand innovation in this space.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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