Media agency OMD has expanded its footprint into Tasmania through a partnership with creative agency Clemenger Tasmania.

Clemenger Tasmania’s business development and innovation director, Matt Fishburn (pictured), will lead the new OMD Tasmania as business director.

The Tasmanian operation is backed by OMD Australia and is located within the Clemenger Tasmania office in Hobart.

Fishburn, who has worked at Clems Tassie for the past five years, said:“I’m passionate about this state. The opportunity exists for OMD to truly help local businesses punch above their weight domestically, nationally, and internationally. That’s why I’ve accepted the role.”

“There will be significant value for Tasmanian companies, who will be able to take advantage of OMD’s buying power and expertise, all the while keeping the media spend within the State.”

All changes are effective immediately.