Two Sydney filmmakers are behind a spoof campaign that aims to raise $2m for ‘unknown’ filmmakers.
The campaign is calling on Scrubs’ Zach Braff to post a photo of himself on social media wearing one of the campaign’s T-shirts bearing the slogan ‘I’m not Zach Braff’.
The aim of the campaign, which is inspired by recent successful celebrity-fuelled crowd-funded campaigns, is to establish an audience-based platform that will discover, fund and then host short film projects from around the world. Audience members will vote on the projects, deciding which films get a share of the $2m.
Filmmakers Craig Foster and Emma McKenna are behind the campaign, called ‘You’ve Never Heard of Me’.
Foster said: “The reasoning behind our slogan ‘I’m not Zach Braff’ is simple – we are taking a satire approach and making a statement for ‘non-celebrities’ in the film industry.
“We have great respect for stars like Zach Braff and Kirsten Bell and their successful film campaigns, so we are going to do the same thing, but this time support all the unknown film makers out there.
“We decided to use our weakness – our complete and total obscurity – as our strength. We’re celebrating non-celebrities by rewarding contributors with ‘You’ve Never Heard of Me’ and ‘I’m not Zach Braff’ merchandise and we’re giving money back to the emerging filmmaker community.”