Noisy Beast is behind a new ad campaign for Swann Motorcycle Insurance that puts the spotlight on the freedom of riding.

The campaign is centred around a new ‘webhub’ where bike riders can explore, share and protect what they love.

The campaign TVC was shot over two days in Victoria’s Macedon Ranges.

The TV spot is supported by online, press and an event activation at the 2013 Australian MotoGP later this year.

CREDITS:

Client: Swann Motorcycle Insurance; agency : Noisy Beast; senior copywriter: Adam Ferrie; senior art director: Stuart Shepherd