No quick fix for Wake Up

No quick fix for Wake Up
SHARE
THIS



Wake Up’s Tash, Tarsh and Matho has been slashed to Tarsh and Matho, but giving Natasha Exelby the boot won’t do much more than cut Ten’s costs, according to one media analyst.

Less than three weeks ago Wake Up debuted to an audience of 52,000 viewers, narrowly beating the first outing of Ten’s last breakfast foray. But Wake Up’s ratings have quickly slid below those of the axed Breakfast, dropping to 28,000 in its second week.

Yesterday’s axing of Exelby is evidence that Ten’s confidence in the program, created by Adam Boland, is “waning” according to Fusion Strategy’s Steve Allen.

“Ten know they are in trouble. This is just a simple symptom that Wake Up is not working.”

In yesterday’s announcement Boland admitted the show is not yet right.

“I have said repeatedly that chemistry is everything at breakfast and, right now, I don’t think the balance is correct. It’s up to producers to fix those things.”

However, Allen is not convinced giving Exelby the flick will solve the shows issues.

Asked if her exit will help at all Allen said: “Not much, but lowers their busyness on air, and their costs.”

“Tarsh is the shining star. Matho still looks like a rabbit in the spotlight,” he added.

Based on Wake Up's first broadcast Allen said that while he had "little bugs and concerns" he was confident they could be fixed. To see his full first review of the program and Studio 10 click here. 

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine