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Reading: No celebrity chef required
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B&T > Advertising > No celebrity chef required
Advertising

No celebrity chef required

Staff Writers
Published on: 20th February 2013 at 11:45 AM
Staff Writers
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Celebrity chef Gordon Ramsay is rendered useless in the kitchen by Fonterra’s Perfect Italiano range of products in a new television ad.

The campaign features a busy women whipping up a storm in the kitchen with Ramsay offering his assistance.

But instead of being put to work in the kitchen Ramsay is sent to deal with the rubbish, mow the lawn, wash the windows and eventually the dishes.

Ant Keogh, executive creative director of Clemenger BBDO Melbourne, said: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production.”

Tony Tyree, marketing manager for cheese and spreads, agreed: “Working with Gordon was fantastic – as easy as using Perfect Italiano. The concept of ‘No celebrity chef required’ really brings to life what Perfect Italiano is all about – helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese.”

Credits: agency Clemenger BBDO Melbourne, national creative chairman James McGrath, ECD Ant Keogh, creative directors Julian Schreiber, Tom Martin, art director Luke Thompson, copywriter Seymour Pope, strategic planner Michael Derepas, production company Curious Film, post production company Curios Film, Method Studios, sound house Flagstaff Studios. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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