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Reading: Nine secures Microsoft's share in Mi9
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B&T > Media > Nine secures Microsoft's share in Mi9
Media

Nine secures Microsoft's share in Mi9

Staff Writers
Published on: 14th October 2013 at 11:36 AM
Staff Writers
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The Nine Network has confirmed that it’s to take over the reins of Mi9.

Nine CEO David Gyngell confirmed to this morning that the network would buy Microsoft’s 50% share in Mi9.

Gyngell (pictured) stated that from 1 November, Nine would take control of Mi9.

The agreement will see Mi9 continue to provide market leading digital solutions to Australian consumers and advertisers.

As part of the deal Microsoft has penned a long-term partnership agreement whereby Mi9 will continue to represent Microsoft's suite of advertising products,

"This agreement allows NEC to retain the key elements of our almost two decade strategic partnership with Microsoft. It strengthens the platform for NEC’s growing digital video business and ultimately allows us to control 100 percent of our digital future," said Gyngell.

Previously a 50-50 joint venture between Nine and Microsoft, Mi9’s stable includes ninemsn.com.au and ninenews.com.au.

Gyngell confirmed that Mark Britt will continue as CEO of Mi9.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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