Southern Cross Austereo has recruited the Nine Network’s Sydney sales director, Andrea Ingham, to fill its national sales director role.
Ingham (pictured) will join SCA in February next year when she will take over all sales functions for the business across its metro and regional radio, television and digital assets.
She replaces Cathy Thomas who was promoted to general manager of SCA Melbourne earlier this year.
Rhys Holleran, chief executive officer of SCA, said: “We are excited to welcome Andrea to lead SCA’s well established sales team and she joins an incredibly talented senior management group. Cathy Thomas and her team of Sales Directors have cultivated an exceptional sales culture which generates outstanding service and results across the depth of our business. We look forward to Andrea’s expertise driving this trend even further as we head into 2013.”
Ingham’s role with Nine included responsibility for the revenues of other Nine Entertainment’s assets including Mi9 and ACP, which was sold to German publisher Bauer earlier this year.
The new role marks a return to radio for Ingham who was previously national sales director for Regional Mediaworks at Southern Cross and group sales manager for 2UE.
She also has experience in radio with DMG for 5AA and Nova.
Ingham said: “I am thrilled to be joining one of Australia’s largest and most successful multimedia businesses and a team that passionately delivers market leading cross media solutions to clients via SCA's rich and diverse media and entertainment assets.”