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Reading: 'Nightmare' friend personas profiled for The Best Day app
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B&T > Advertising > 'Nightmare' friend personas profiled for The Best Day app
Advertising

'Nightmare' friend personas profiled for The Best Day app

Staff Writers
Published on: 13th May 2014 at 12:37 PM
Staff Writers
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The serial event acceptor, the hijacker, the flake and more “nightmare personas” are profiled in an ad to promote a new scheduling app.

The video starts with a voice over that says: “I love organising catch-ups with my friends. But they are a f***ing nightmare.”

The ad for The Best Day for iPhone app introduces Sarah “who never turns down an invitation”, Matt who always derails the planning by posting hilarious jokes, Nick who always hijacks the plan and others.

The campaign for the scheduling app, which was created by an Australian start-up with Entropico, will include social media and coverage in Australian and US tech and lifestyle press.

To see the video click here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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