Newspapers and mags in firing line in CEASA six month figures
The release of the latest CEASA report on advertising expenditure in main media for the six months to June showed that ad revenue in Australia dropped by 2.5% to almost $6.6 billion for the period.
Newspapers (-19.4%) and magazines (-18.2%) suffered the sharpest drops, with digital advertising revenue in print media – surveyed for the first time- hitting $247,280,000.
Online was the big winner (+15.5%), while television (+0.7%), radio (+1.4%), outdoor (5.6%) and cinema (6.3%) all increased.
National advertising share of total advertising was up by 0.6% and non-national share of total advertising, which includes retail and classified, was down by 0.6%.
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