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Reading: Newspapers and mags in firing line in CEASA six month figures
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B&T > Advertising > Newspapers and mags in firing line in CEASA six month figures
Advertising

Newspapers and mags in firing line in CEASA six month figures

Staff Writers
Published on: 23rd September 2013 at 12:48 PM
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The release of the latest CEASA report on advertising expenditure in main media for the six months to June showed that ad revenue in Australia dropped by 2.5% to almost $6.6 billion for the period.

Newspapers (-19.4%) and magazines (-18.2%) suffered the sharpest drops, with digital advertising revenue in print media – surveyed for the first time- hitting $247,280,000.

Online was the big winner (+15.5%), while television (+0.7%), radio (+1.4%), outdoor (5.6%) and cinema  (6.3%) all increased.

National advertising share of total advertising was up by 0.6% and non-national share of total advertising, which includes retail and classified, was down by 0.6%.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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