The release of the latest CEASA report on advertising expenditure in main media for the six months to June showed that ad revenue in Australia dropped by 2.5% to almost $6.6 billion for the period.

Newspapers (-19.4%) and magazines (-18.2%) suffered the sharpest drops, with digital advertising revenue in print media – surveyed for the first time- hitting $247,280,000.

Online was the big winner (+15.5%), while television (+0.7%), radio (+1.4%), outdoor (5.6%) and cinema  (6.3%) all increased.

National advertising share of total advertising was up by 0.6% and non-national share of total advertising, which includes retail and classified, was down by 0.6%.