Newspapers and mags in firing line in CEASA six month figures

Newspapers and mags in firing line in CEASA six month figures

The release of the latest CEASA report on advertising expenditure in main media for the six months to June showed that ad revenue in Australia dropped by 2.5% to almost $6.6 billion for the period.

Newspapers (-19.4%) and magazines (-18.2%) suffered the sharpest drops, with digital advertising revenue in print media – surveyed for the first time- hitting $247,280,000.

Online was the big winner (+15.5%), while television (+0.7%), radio (+1.4%), outdoor (5.6%) and cinema  (6.3%) all increased.

National advertising share of total advertising was up by 0.6% and non-national share of total advertising, which includes retail and classified, was down by 0.6%.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]