News Limited will go live on 16 May with its metered pay wall and integrated content from Fox Sports for The Daily Telegraph and the Herald Sun, CEO Kim Williams announced today.
Launching the new digital subscription service for The Daily Telegraph and Herald Sun, Williams also outlined the new offering news+, a product enhancement to support the company’s rollout of digital subscription products across its network.
Fox Sports content will also now be included with News’ masthead sports content and the offering will have the ability to serve local audiences with targeted content.
Williams said that the new digital masthead subscription products with news+ will also give advertisers the best audience segmentation in market. “Our data capabilities are enhanced with these new digital subscription products. With a better understanding of our consumers, we can deliver advertisers more relevant and targeted editorial environments for their campaigns.”
A number of subscription offers, including a variety of print and digital bundles or digital only. Subscribers will get full access to their local masthead website, mobile site and tablet app as well as News’ complete national network, including FOX SPORTS content as part of a multi-platform subscription product experience.
The Daily Telegraph and Herald Sun online will be the first sites to implement new product offers incorporating news+. In June AdelaideNow and The Courier-Mail online will launch, followed with other new offers over time.
The new masthead digital subscription products for the Herald Sun and The Daily Telegraph incorporating news+ will utilise a metered model allowing consumers to access a number of news articles in a given time period at no charge. Registering with the site will allow access to an additional number of articles, while paid subscription will enable full access across a richer diversity of content than has ever been offered in Australia before. Models will vary slightly across Australia, in accordance with each local market. Some premium sports content will only be accessible by subscribers.
“For the first time, we will see an integration of high-quality FOX SPORTS broadcast reporting, analysis and commentary across News’ online network giving our masthead subscribers access to fine content as part of the news+ product,” said Williams.
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]