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Reading: News-in-brief: Monday January 13
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B&T > Marketing > News-in-brief: Monday January 13
Marketing

News-in-brief: Monday January 13

Staff Writers
Published on: 13th January 2014 at 12:39 PM
Staff Writers
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Pure Blonde Premium Lager has signed on as a major partner of the 2014 Santos Tour Down Under.

“We are looking forward to welcoming the world’s best cyclists and all cycling fans to Adelaide this January with an icy cold Pure Blonde,” Alastair McCausland, Pure Blonde marketing manager said.

This summer has been exciting for Pure Blonde as it is also named rights sponsor of the penultimate fifth stage from McLaren Vale to Willunga on Saturday, 25 January.

 

Coles and Adlux have teamed up to help power the supermarket’s customer loyalty toolbar. The marketing and technology specialists will now run the loyalty toolbar and the partnership with Coles demonstrates the company’s maturity within the Australian market. The Coles flybuys browser toolbar, provided by Rakuten, is downloaded by loyalty program members enabling them to earn points and exclusive offers as they search online.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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