News Corp Australia is aiming to get more kids and parents reading with a Mr Men and Little Miss books promotion.
The children’s book series will be available with the company’s metro newspapers from February 9 every day for the next two weeks.
The campaign, supported by TV, radio and in-paper ads, was launched off the back of a recent survey commissioned by News Corp through Newspoll that found that 60% of parents want to read to their children more often.
The main barriers to this are lack of time and being too tired.
Damian Eales, group director of News Corp Australia, said: “We are constantly looking for ways to add value to our readers’ experience. With this integrated editorial and retail circulation campaign, we are encouraging families to come back together for storytime.
“I’m delighted to be launching News Corp Australia’s first national promotion of the year.”
Client: News Corp Australia; creative agency: AJF Partnership; TV production: Mighty Nice; media: UM
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