New privacy laws checklist
A new privacy laws checklist from Axicom. Do you tick all the boxes?
New Australian Privacy Laws: 10 Point Checklist to Help Australian Businesses
Coincides With Launch of AboutTheData.com.au – Providing Australian Consumers with More Visibility and Choice about Their Data and Advertising Preferences
Sydney – March 12, 2014 — Today sees the arrival of new Australian Privacy Principles (APP) guidelines and with it a significant change in Australia’s privacy laws which will impact public and private organisations that collect and manage personal data.
“Ever since the introduction of the ‘Do Not Call’ register the Australian consumer has increasingly become better informed and better protected,” said Ken Breen, Managing Director of Acxiom ANZ. “With even stronger privacy laws coming into effect today this trend will not change and neither should it. Businesses both large and small who manage personal data need to ensure their houses are in order.”
Acxiom is a leading enterprise data, analytics and software-as-a-service company that has been talking to clients about customer data for more than 40 years and was one of the first companies worldwide to appoint a Chief Privacy Officer.
With this experience Acxiom has provided its Australian clients, including some of the biggest brands, publishers and marketing agencies, with the following checklist to help them prepare for today’s new guidelines.
- Does your organisation have a privacy policy?
- Does your organisation give individuals the opportunity to transact anonymously or pseudonymously?
- Do you outline to individuals why and when you are collecting personal information?
- Do you have a policy on dealing with unsolicited information?
- Do you have a notification statement?
- Do you inform an individual what you will be using or disclosing their information for?
- Are you direct marketing individuals? If so have you complied with APP7?
- Do you disclose data overseas? If so have you complied with the requirements on cross border data flows?
- Does your business have a complaints, correction and access process for consumers in regard to their personal information?
- Does your organisation take reasonable steps to protect personal information it holds from misuse, interference and loss and from unauthorised access, modification or disclosure? Does your organisation de-identify or destroy personal information when it is no longer required?
“In an always online world Australian consumers are open to talking with businesses, especially if it is meaningful and offers value. However for a two-way conversation to be effective both parties should be on an equal footing and for this to happen consumer privacy and transparency are paramount,” commented Mr. Breen. “The future success of marketing must be based on treating your customer on an equal basis and ensuring transparency throughout that dialogue.”
In recognition of this Acxiom also announced the launch later this month of www.AboutTheData.com.au as a step towards providing more transparency and understanding about the data the company gathers and uses for marketing purposes. The website will initially offer Australian consumers a cookie opt out that prevents third party ad servers from tracking their page preferences and is part of Acxiom’s broader vision for a future in which consumers can log in and amend their details and also opt out if they so wish. This will give them more visibility and choice about data and advertising preferences so that they can enjoy better experiences and receive greater value when engaging with brands.
“Australians will have the opportunity to take actionable steps toward understanding the data Acxiom has about them, how it is used and how they can amend it to better reflect their likes and dislikes, resulting in more relevant advertising,” said Mr. Breen. “It is our hope that others in the industry follow suit in providing increased transparency and choice – developments we believe benefit everyone.”
Acxiom also announced today plans to host a global conference on Ethical Use of Personal Data later this year along with a competition to award US$100,000 in grants recognising the brightest thinking around this topic.
"When used appropriately, we believe data is a catalyst for better decisions, experiences and societal progress,” concluded Mr. Breen.
Please login with linkedin to comment
Latest News
Cashrewards Sets Out Stall For New CMO
Anthony Seymour-Walsh has set the criteria he’s looking for Cashreward’s new CMO to fill. In a LinkedIn post, the rewards program CEO said that he was looking for an “innovative, customer-focused CMO” who can help the business continue to grow. “We are continuing to scale at significant pace and need a creative and commercially astute […]
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
Seven West Media’s managing director and CEO James Warburton has stepped down with immediate effect. Jeff Howard, who until yesterday was CFO, has taken over the Seven West Media hot seat at a difficult time for the media company. The company has temporarily appointed Craig Haskins as acting CFO until a full-time successor can be […]
New Judges, Chefs And A Viral Week – Masterchef Promises To Be Bigger And Better Than Ever Before
More than 500 contestants have been whittled down to 22 for this season, which introduces food critic Sofia Levin as a new judge. There are plenty of culinary superstars making guest appearances including Clare Smyth and Jamie Oliver, but the real stars are the budding chefs. Lead image: Masterchef judges Sofia Levin, Andy Allen, Poh […]
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
In this opinion piece, Born’s co-founder and strategy director, David Coupland (above), considers whether cultural nostalgia offers genuine comfort or stifles innovation in light of McDonald’s bringing back “The Original Mouthful.” Sitting there watching The Beckham documentary, shortly after I’d watched the Robbie Williams’ documentary, not that long after I’d watched The Last Dance it […]
Who’s Going To Cannes?! The TikTok Young Lions Winners!
With super short notice, the winners produced incredible work featuring Tim Tams, League of Legends & fishing lines.
Adobe Launches Express Mobile App With Firefly AI
Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA), continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.