New mentor program out to create 'firing' marketing teams

A new mentor program designed to help marketers get the most out of their agency relationships launches today.
With an impressive list that reads like a who’s-who of Australia’s advertising Legends & Leaders has more than 90 mentors on hand to run “intimate mentoring sessions” for individual marketing teams.
Founder Adrianne Nixon (pictured) said there is “much room for improvement” when it comes to business integrity and leadership in client/agency relationships as evidenced by a recent Communications Council and Media Federation of Australia report.
The report found that the amount of time spent managing agency relationships was a concern and revealed a number of discrepancies between what clients and marketers viewed to be integral in effective business relationships.
“This was one of the catalysts for the Legends & Leaders concept. Marketers simply don’t have access to structured, independent, customised mentoring and advice that can really make a difference to their business,” Nixon said.
“The goal is to create teams that are united, engaged, enthused and firing.”
The program is tailored to individual client teams with 20 modules built around the different disciplines, including digital, finance and inter-agency relationships, on offer.
Clients will able to choose their modules and then select a mentor from within each chosen module.
Mentors lined up for the program include consumer psychologist Adam Ferrier, Malcolm Auld, Phil Hayden, Alwill Associates’ Ian Alwill, Jane Caro and Tom Moult.
Margaret Zabel, The Communications Council CEO, said: "The Legends & Leaders initiative presents a unique opportunity for clients to strengthen not only their agency relationships but significantly improve their marketing and business results. The bespoke approach can build team capability and unlock new opportunities by leveraging the insights and experience of experts in the industry.”
STW Group CEO Mike Connaghan added: “Any investment in helping client and agency teams achieve a better result is welcome. We have a saying at STW, ‘experience is usually a thing you get just after you need it’. Leaning on the experience and knowledge of this group seems invaluable.”
Full list of Legends & Leaders mentors:
Ian Alwill, Principal, Alwill Associates
Andy Antonini, Marketing Director, Onthehouse Holdings
Malcolm Auld, Principal, Malcolm Auld Direct
Alicia Beachley, CEO, April5
Mike Beckerleg, Co-founder, Hatch Solutions
Simon Bellamy, Senior consultant
Stan Bennett, Senior consultant
George Betsis, Creativity Director, VCD
Grant Blackley, CEO, Four Seasons Media; Founder & Director, RGM Artists Group
Sophie Blue, Founder & Managing Director, Blue Planet PR
Alex Boyall, Head of Sales Engineering, Temando
Jon Bradshaw, Director, Brand Traction
Jeremy Brook, Global Head of Digital Strategy & Media Innovation, Heineken
Rochelle Burbury, Principal, Third Avenue Consulting
Glen Campbell, Managing Director, Brandheart
Roger Camplisson, Senior Consultant
Jane Caro, Author, Novelist, Lecturer, Mentor, Social Commentator, Award winning copywriter
Murray Chenery, Executive General Manager, Brand, CPA Australia
Damian Damjanovski, Co-Founder, Common Ventures
Mark de Teliga, Psychologist & Psychotherapist
Rowan Dean, Columnist, satirist, panelist and media commentator
John Doumani, Senior consultant
Suzanne Dutton, Owner, Onion
Russell Easther, Director, digital brief
Jeff Estok, Managing Partner, Navigare
John Fawcett, Managing Director, Balucate; Chairman, Headstrong Cognitive Fitness
Adam Ferrier, Consumer Psychologist, Chief Strategy Officer, CumminsRoss
Brian Fine, CEO, Australia Online Research; Chairman, Quality Online Research
John Finkelsen, Senior consultant
Errol Flanagan, Strategy & InnovationDirector, The Holla Agency
John Gerrie, Managing Partner, KN3W IDEAS
Kara Geyer, Founder/Partner, The Media Hut
Anna Godfrey, Innovation Facilitator, RAW Innovation
Donna Hampton (Svanberg), Founding Owner and Executive Producer, Capitol Productions
Phil Hayden, Senior Consultant
Ashadi Hopper, Executive Creative Director, Soap
Ross Howarth, Partner, Kinesis Media
Brett Howlett, Co-founder, Hatch Solutions
Martin Kellard, Senior Consultant
Dr. Ralph Kerle, Global Strategic Innovation Specialist, "Leading Change Through Creative Insight" Fergus
Kibble, Founder & Managing Director, F4 Consulting
Andrew Knox, Senior Consultant
Neer Korn, Director, The Korn Group
John Lamble, Founding Partner, VisionVault
Jan Mathews, Founder, Magthews Consulting
Carolyne "Caro" McCourtie, Owner, Double O Marketing Consultant
Tim McDermott, National Sales Director, V8 Supercars
Andy McKeon, Global Customer Marketing Lead, Facebook
Preya McMahon, Owner/Chairman, Zing
Allan Medforth, Partner, Kinesis Media
Barry "Baz" Milas, Producer, Fresh Produce
Lisa Miles, Director/Principal, Ahead by Miles
Robert "Bob" Miller AM, Senior Consultant, Speaker, commentator, adjunct Professor, Macquarie University
Chris Mitchell, Co-Founder, Chris+Geoff
Joe Moujalli, Executive Producer, Little Mou Productions
Tom Moult, Principal, Walker Moult
Douglas Nicol, Creative Partner/Owner, The Works
Jane Neale, Managing Director, Hattonneale
Nerida Newman, Owner/Director, Cat Bird Seat
Sandy Oldham, Owner, Sandy Oldham People
Sharon Parker, Senior consultant, currently Head of Media and Digital, GlaxoSmithKline
Tim Parker, Senior consultant, currently MD Publicis Mojo
Jason Penrose, Principal Consultant & Managing Director, Jamecam Consulting
Rob Pyne, Founder, X or Y Decisions
Carolyn Reid, Principal, Buyology Lab
Peter Resanceff, Founder & Principal, Resanceff Research & Planning Pty Ltd.
Martin Rippon, Senior consultant
Alan Robertson, Partner, Kinesis Media
John "Skippy" Rogers, Senior Producer, Director
Vivian Rowden, Director, Through the Looking Glass
George Saada, Producer/Execitive Producer, Get George
Mike Satterthwaite, Chairman, Pegasus Systems
Robyn Sefiani, Founder & Managing Director, Sefiani
Chris Sewell, CEO, The Gaia Partnership
Philip Sheldon, Founder, Storymining
Jeff Simpson, CFO Consultant
Sharon Skeggs, Senior consultant
Simon Skidmore, Founder & Managing Partner, One Partners
Ian Smith, Partner, Heidrick & Struggles
George Stent, Founder, the stent partnership
Joe Talcott, Chief Creative Officer, CREATISM.IS
David Thomason, Senior consultant
Neil Travers, Senior Consultant
Brent Wallace, CEO & Founder, Galileo Kaleidoscope
David Westgate, Principal, Westgate + Friends
Jenny Williams, Managing Partner, Ideagarden
Kathryn Williams, Owner, Kathryn's Mint
Rick Wilson, Director, Advantage Australia
Colin Wilson-Brown, Founder, The Clinic
Glenda Wynyard, Founder, Chaos Media