Network Ten ready to relaunch digital offering

Network Ten ready to relaunch digital offering
SHARE
THIS



Ten Network has confirmed that it will relaunch it digital platform in September this year.

Channel 10 CEO Hamish McLennan said this morning that the network is currently “re-engineering” its digital platform, and more details of the new offering will come to market next month, ahead of a September launch.

McClennan told Mumbrella360 that the network must drive a digital ethos, “so when we sit down with our clients we can say this is how we drive social engagement … here’s the app that will support the brand, here’s the website that will have catch-up TV, and a lot of engagement around that."

He added that “the line in the sand” for relaunching the new digital service is September.

Last year, B&T reported that Network Ten was looking at a tie-in with Google as it stepped up its bid to find a digital partner.

McClennan, who also confirmed that Ten is likely to rebrand in the near future, said that Ten had “a red hot go” at pinching the international cricket from Nine, but was unable to get over the line at the end of the bidding.

He said the network met with Cricket Australia and asked for a fair and reasonable price for the rights, then the network “added 20 million” to that price.

Commenting on Ten’s recent woes in the FTA market, McClennan said there was no easy fix to turning around the network’s fortunes, that it was going to take time.

He added Ten should have moved to an earlier demographic sooner and that it was a mistake to launch Eleven before One, while he also hinted that the Simpsons may move back to Eleven by the end of the year.

McClennan agreed with Channel Nine CEO David Gyngell comment yesterday that Ten needs to know exactly what it stands for in the current FTA market to get itself back on track.

He said that network was "chopping the tail off the younger demographic" because younger people are not watching the TV the same way as they used to.

He also predicted the Australian version of The Bachelor will be huge, describing the reception from media buyers to the show as “electric”.

Please login with linkedin to comment

Latest News

Would TikTok Be Missed?

Would TikTok Be Missed?

In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

Mag Closures & The New Landscape For Earned Media

Mag Closures & The New Landscape For Earned Media

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

KitKat Partners With R U OK?

KitKat Partners With R U OK?

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

oOh! Launches The Junkee Network

oOh! Launches The Junkee Network

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.

Optus Assistant Chatbot Surpasses 2 Million Conversations

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]