Nestle’s old favourite makes an aromatic comeback

Nestle’s old favourite makes an aromatic comeback
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Publicis Mojo is bringing old favourite Nescafe Blend 43 back to our screens – and to our noses.

The new spot for TV and cinema shows the story of a father and daughter who reminisce over a cup of the Nescafe coffee.

During selected cinema screenings of the ad in Sydney and Melbourne, the aroma of Nestle Blend 43 will be released into the theatre, thanks to a media first arranged by Nestle and Zenith Optimedia.

It is the first time since 2008 that a campaign has been dedicated to Nescafe Blend 43. The new spot is accompanied by a bespoke soundtrack by Aussie musician Mark Wilkinson.

Camille Meylan, head of marketing for beverages at Nestle, said: “It’s easy to forget, with our obsession with social media and technology, the value of a simple human connection. Catching up over a cup of Nescafe Blend 43 is an Australian institution and just as relevant and powerful today, perhaps more so.

“It was important to recapture the essence of the brand and the reason why it is so loved as a market leader.”

Joe Pollard, CEO at Publicis Mojo, added: “Nescafe Blend 43 and the distinctive red cup has been loved for generations. It made sense for us to show the connections the brand has helped foster between these generations, to tug at the heartstrings and reignite the love affair.”

Credits:

Client: Nestle; agency: Publicis Mojo; creative directors: Michael Dole, Ian Williamson; executive producer: Brendan Thomas, Mojo Motion; production company: The Feds; media: Zenith Optimedia; chief strategy officer: Nicole Milward

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