Nescafe flips Dolly Parton's '9 to 5' to '5 to 9'

Nescafe flips Dolly Parton's '9 to 5' to '5 to 9'

The days of working 9am to 5pm are long gone, to reflect this Nescafe has re-recorded Dolly Parton’s famous ‘9 to 5’ song and flipped it on its head to create ‘5 to 9’.

The Publicis Mojo created campaign launched with a full-length music video showing that women can find respite from their chaotic day by recharging with Nescafe Cafe Menu.

Key bloggers were recruited to support the campaign with the likes of Mamamia’s Em Rusciano and Jo Abi sharing their own 5 to 9 stories.

The campaign brought together Publicis Mojo, Zenith Optimedia, Digitas LBi and Zing. The music video was directed by the Jungleboys’ Scott Pickett.

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