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Reading: Naked employs a wet willy for Renault
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B&T > Advertising > Naked employs a wet willy for Renault
Advertising

Naked employs a wet willy for Renault

Staff Writers
Published on: 6th September 2013 at 12:28 PM
Staff Writers
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Naked Communications and VI have launched a new ad campaign with a twist for Renault Clio.

The ‘seriously stylish so you don’t have to be’ campaign shows off the sexy, sleek car model – with a tongue-in-cheek twist.

David Henderson, marketing director at Renault, said: “We’ve injected a little self-deprecating humour into this campaign to offset the sexy European styling of the new Clio. We like to be stylish and stand out, but we also don’t want to take ourselves too seriously.”

Simon Veksner, head of ideas at Naked, added: “So many brands these days think you have to show true perfection to connect with the audience, but this can’t be further from the truth.

“When you have a brand as sexy as the Renault Clio, the last thing you want is to be completely serious about it.”

CREDITS:

Client: Renault; marketing director: David Henderson; brand and consumer manager: Gina Trench Thiedeman; agency: Naked Communications; managing director: Tom Ward; planning partner: Adam Ferrier; head of ideas: Simon Veksner; strategy director: Mel Ross; creative: Tish Lazaro, Nick Marzano; digital: VI; media: Mitchells 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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