Naked Communications and VI have launched a new ad campaign with a twist for Renault Clio.

The ‘seriously stylish so you don’t have to be’ campaign shows off the sexy, sleek car model – with a tongue-in-cheek twist.

David Henderson, marketing director at Renault, said: “We’ve injected a little self-deprecating humour into this campaign to offset the sexy European styling of the new Clio. We like to be stylish and stand out, but we also don’t want to take ourselves too seriously.”

Simon Veksner, head of ideas at Naked, added: “So many brands these days think you have to show true perfection to connect with the audience, but this can’t be further from the truth.

“When you have a brand as sexy as the Renault Clio, the last thing you want is to be completely serious about it.”

CREDITS:

Client: Renault; marketing director: David Henderson; brand and consumer manager: Gina Trench Thiedeman; agency: Naked Communications; managing director: Tom Ward; planning partner: Adam Ferrier; head of ideas: Simon Veksner; strategy director: Mel Ross; creative: Tish Lazaro, Nick Marzano; digital: VI; media: Mitchells