Naked and McCann up for a Warc

Naked and McCann up for a Warc

McCann and Naked Communications have won places on the international shortlist for the Warc Prize for Innovation 2013.

The two agencies have claimed three spots from the shortlist of seven, with two going to McCann and one to Naked Communications Melbourne.

McCann has been shortlisted for its ‘Dumb ways to die’ work for Melbourne’s Metro Trains and V/Line’s ‘Guilt Trips’.

Naked’s shortlisted entry is for Art Series Hotels’ ‘Overstay Checkout’.

The local agencies are up against competition from India, Colombia, America and Israel for the $10,000 prize.

Warc is for the first time also offering a Popular Vote award. The trophy will be handed to the agency who’s video accrues the most likes on its video here.

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