TVNZ has launched a video on demand app for iPad and iPhone, the first of its kind in New Zealand.

Tom Cotter, General Manager of Digital Media says: "The launch of the TVNZ Ondemand app on iPhones and iPads is only the beginning.”

TVNZ is working with Samsung to develop an app for its Galaxy range.

Neilson research estimates 46% of New Zealanders have a smartphone, while 10% of the nation owns a tablet. TVNZ Ondemand’s popularity continues to grow, with video streams up 41% year-on-year in 2012.

In 2012 the most watched program on TVNZ Ondemand was home-grown soap Shortland Street, which achieved more than 4.9 million streams, followed by Coronation Street (1.1 million streams), New Zealand’s Got Talent (881,027 streams) and Revenge (651,485 streams).