Myer pull strategic says DKM Blue

Myer pull strategic says DKM Blue

DKM Blue has confirmed its decision to pull 12 Ambassador Clothing retail outlets and consignments from Myer is not linked to the public backlash to comments made by the retail giant’s CEO Bernie Brookes.

Myer has been engaged in damage control this week and has issued an apology over Brookes ill-considered comments about the national disability insurance scheme (NDIS), when he remarked that the government’s NDIS levy will hurt retail sales.

DKM Blue, a leading promotional merchandise company, recently purchased Ambassador Clothing, the driving force behind big name labels like Zambelli, Nic Green, Cassini and Ambassador Corporate.

The company told B&T that the decision to take Ambassador outlets out of Myer has been on the cards and is part of DKM's repositioning of the brand in the retail market rather than a reaction to the Brookes’ controversy.

DKM founder Dorry Kordahi (pictured) said the move is an attempt to cut overheads as it changes the model of the brand to online.

The company added that “it will retain Ambassador Clothing’s traditions, expertise and some key personnel but plans to reinvigorate the company by replacing the 12 retail outlets and consignments in Myer with a significant online  presence."

DKM Blue said it will help the brands to leverage the latest trends in retail and also to diversify into the corporate uniform market.

It also revealed that while a focus on Australian made goods will be maintained, DKM Blue’s supply chain in the likes of China, India and Italy will be utlised.

"By utilising manufacturers abroad DKM Blue will enable these iconic brands to meet the demands of the constantly changing face of the marketplace."

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