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B&T > Advertising > MyPlates goes arty
Advertising

MyPlates goes arty

Staff Writers
Published on: 11th October 2013 at 11:52 AM
Staff Writers
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Custom Creative is behind a new series of spots for MyPlates to introduce the company’s new ‘art range’ of car number plates.

Steve Schenko, creative director at Custom Creative, said: “Historically the focus has been on what a number plate says, rather than what it looks like. We wanted to challenge that and ask people to think about the aesthetics of their plates.”

The campaign has launched with three 30-second spots, and will be supported by 30-second radio spots.

CREDITS:

Client: MyPlates; agency: Custom Creative; film production company: Jungleboys; radio production: Sound Reservoir; media: Sutherland Media Services

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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