Custom Creative is behind a new series of spots for MyPlates to introduce the company’s new ‘art range’ of car number plates.

Steve Schenko, creative director at Custom Creative, said: “Historically the focus has been on what a number plate says, rather than what it looks like. We wanted to challenge that and ask people to think about the aesthetics of their plates.”

The campaign has launched with three 30-second spots, and will be supported by 30-second radio spots.

CREDITS:

Client: MyPlates; agency: Custom Creative; film production company: Jungleboys; radio production: Sound Reservoir; media: Sutherland Media Services