The relationship between dogs and their owners is celebrated in a new campaign by the BD Network and Starcom for Mars Petcare’s brand, My Dog.
The ‘My Dog My…’ campaign invites Australians to share what their dog really means to them for the chance to have their pooch featured in the ad material.
Dog lovers are asked to visit mydog.com.au and share pictures using the #mydogmy hashtag on Facebook and Instagram.
Michelle Nagle, marketing manager of MY DOG®, said: “Dogs bring a lot of joy to our lives and MY DOG® wants to celebrate and reciprocate the unconditional love our dogs provide. This campaign allows us to do both in a big way. Whether they’re your welcoming committee, your jogging partner or your lap warmer, we want to hear your story and ensure every dog in Australia knows they are loved back.”