The Brits have a reason to be cheerful after a weekend of sporting successes, and their brands have jumped on the bandwagon rolling out patriotic campaigns to celebrate Andy Murray and the Lions.
Rugby sponsor Land Rover was first out of the blocks on Sunday with a print ad featuring a piece of meat in the shape of Australia with the strapline “The Lions have been fed”, following Saturday’s series clinching victory over the Wallabies.
Then things got better for Brits, as the sun came out, and Andy Murray became the first British man since Fred Perry to win Wimbledon.
Robinson's, a fruit squash maker synonymous with the tournament in the UK, have been waiting since 2009 to repurpose this emotion-laden ad they put out on Sunday evening.
Meanwhile, sponsors Adidas and Head appear to have employed the same copywriters for their Twitter ads, both using the stapline “Wimbledone”, but using different snaps of Muzzer.
The mood of jubilation was also picked up on by satirical website The Daily Mash who came up with the headline “Britain only capable of emotion when there is a ball involved”.
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