Mums don’t miss a thing

Published on: 5th May 2014 at 1:01 PM

Staff Writers

1 Min Read

Mums don’t miss a thing in Huggies’ latest TVC.

The spot was created by Ogilvy Sydney with the 30 second TVC airing nationally from yesterday.

A new online hub is also being launched that provides mums with the information for keeping their baby’s skin soft.

Marketing manager Lia Kostopoulos said: “Our new commercial program lets mums know that the new Huggies Baby Wipes triple clean technology provides a superior clean, making sure nothing gets left behind to cause skin irritation.”

Check out the TVC below.

http://www.youtube.com/watch?v=qbaR0HEilts

Creative credits: Creative Director: Russell Smyth, Ogilvy & Mather Senior Art Director: Wellison D'Assuncao, Ogilvy & Mather Senior Copywriter: Scott Mortimer, Ogilvy & Mather Senior TV Producer: Gabe Hammond, ONE20 TVC Director: Tracey Rowe, Window TVC Post Production: FSM Digital Senior Creative: Andy Cook, DT Sydney

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.