Mums don’t miss a thing in Huggies’ latest TVC.

The spot was created by Ogilvy Sydney with the 30 second TVC airing nationally from yesterday.

A new online hub is also being launched that provides mums with the information for keeping their baby’s skin soft.

Marketing manager Lia Kostopoulos said: “Our new commercial program lets mums know that the new Huggies Baby Wipes triple clean technology provides a superior clean, making sure nothing gets left behind to cause skin irritation.”

Check out the TVC below.

http://www.youtube.com/watch?v=qbaR0HEilts

Creative credits: Creative Director:  Russell Smyth, Ogilvy & Mather Senior Art Director: Wellison D'Assuncao, Ogilvy & Mather Senior Copywriter: Scott Mortimer, Ogilvy & Mather Senior TV Producer: Gabe Hammond, ONE20   TVC Director: Tracey Rowe, Window TVC Post Production: FSM Digital Senior Creative: Andy Cook, DT Sydney