More than half of Aussies not happy to 'Share the Love'

More than half of Aussies not happy to 'Share the Love'
SHARE
THIS



Australians are happy to have retailers monitor their buying behaviour in return for personalised offers but our openness towards ‘Big Brother’ ends there.

Seventy-three per cent of Australians are open to having their purchase behaviour tracked by retailers’ loyalty programs, according to a new study ‘Share the Love’.

But 52% are not ok with having their personal details shared with other organisiations.

“You must have an extremely good reason for requesting some of the more personally identifiable data from members such as mobile number and income,” Peter Noble, CEO of Citrus and report author, said.

This reticence has implications for large coalition programs, added fellow report author and CEO of Directivity Adam Posner.

“When people join they know their data will be shared with program partners – but 52 per cent are saying they’re uncomfortable with it, even if they get more points or rewards,” Posner said.

The ‘Share the Love: 2014 consumer study in Australian loyalty programs’ also found that 26% have left a loyalty program in recent years.

The key reason for abandoning a loyalty program are speed with which points can earned, issues with redeeming points and unappealing offers.

“Make no mistake – if members have defected from a program they’ve defected from the brand,” Noble said.

“Loyalty programs are big business and a key touch point for a brand so marketers need to ask themselves: Remove a quarter of your membership and what impact would that have on your brand?”

Coles flybuys is the country’s most recommended loyalty program with Woolworths’ everyday rewards in second place. See the full list of the top 10 below and for more information on the report click here.

Australia’s top 10 most recommended programs:

  1. Coles flybuys
  2. Woolworths everyday rewards
  3. Qantas Frequent Flyer
  4. Velocity
  5. MYER one
  6. Commonwealth Bank
  7. Priceline
  8. Accor
  9. Amex
  10. IGA

Please login with linkedin to comment

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]