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B&T > Media > More surveys for regional radio
Media

More surveys for regional radio

Staff Writers
Published on: 4th October 2013 at 11:10 AM
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Regional radio stations are set to see the number of their radio surveys increase as Commercial Radio Australia (CRA) looks for research companies to conduct the reports.

CRA said the cost of surveys were prohibitive in some regional licence areas, resulting in fewer surveys for these areas.

The metro markets have eight surveys per year.

The new radio research protocol will allow regional stations to commission a ratings survey in conjunction with other commercial and public broadcasters in their licence area.

The radio stations will need to choose a research company from the yet to be established CRA approved list.

Research companies can apply for inclusion by emailing: [email protected]

An overview of the new regional research methodology will be presented at the National Radio Conference in Brisbane on October 11. More details here. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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