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Reading: Modern Family star for Caffe Aurora
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B&T > Advertising > Modern Family star for Caffe Aurora
Advertising

Modern Family star for Caffe Aurora

Staff Writers
Published on: 18th November 2013 at 1:46 PM
Staff Writers
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Modern Family’s lovable dork ‘Manny’ appears in Caffe Aurora’s new campaign which features actor Rico Rodriguez on his love for espresso coffee.

The campaign is the first comedic actor Rodriguez has undertaken in the local and New Zealand market. He isn’t the only Modern Family star to feature in Australia’s commercial break, with Eric Stonestreet currently fronting Big W’s campaign.

Rolando Schirato, general manager sales and marketing, said with a multi-million dollar spend that is larger than the brand has previously spent on any marketing activity it will move away from its heritage and towards mass audience appeal.

http://www.youtube.com/watch?v=nKvm3sK_EG8

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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