Modern Family’s lovable dork ‘Manny’ appears in Caffe Aurora’s new campaign which features actor Rico Rodriguez on his love for espresso coffee.
The campaign is the first comedic actor Rodriguez has undertaken in the local and New Zealand market. He isn’t the only Modern Family star to feature in Australia’s commercial break, with Eric Stonestreet currently fronting Big W’s campaign.
Rolando Schirato, general manager sales and marketing, said with a multi-million dollar spend that is larger than the brand has previously spent on any marketing activity it will move away from its heritage and towards mass audience appeal.
http://www.youtube.com/watch?v=nKvm3sK_EG8
