In partnership with Qantas, the popular American sitcom Modern Family has confirmed its plans to shoot an episode in Australia, hopefully featuring a kangaroo, a koala and a boomerang.
The partnership between Qantas and Twentieth Century Fox Television and Twentieth Century Fox Consumer Products aims to generate another boots of tourism for Australia following the visits from Ellen DeGeneres in 2013 and Oprah in 2010.
“We are excited to partner with Twentieth Century Fox to promote what Australia has to offer to the world through this special holiday episode,” Alan Joyce, CEO of Qantas, said.
“The humour of the show is a great fit with Australia’s own and as the national carrier we are proud to support this innovative way of encouraging more people to fly here.”
Joyce estimates around 25 million people will watch this episode when it airs, providing great exposure for Australia and boosting tourism.
Both visits generated a large amount of positive PR and a boost to Australian tourism with Ellen’s visit alone showing a 22% increase in inbound flights to NSW, further highlighting Australia as a fantastic destination.
“Qantas is the biggest private investor in promoting Australia as a destination, and the United States is one of the biggest source markets for people visiting our country,” Joyce said.
Steven Levitan, executive producer of Modern Family, promises not to do any ‘down under’ jokes.
The entire modern family cast will be flown to Australia, and the shooting is expected to take about two weeks.
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]