Mnet, part of IPG Mediabrands, has been given rights as reseller for UK-based Wifi analytics platform, Purple Wifi.
The platform enables users to accelerate data and customer management capabilities across a wide range of industries, as well as integrating with the end-user’s social network profile to provide detailed profiling data to clients through real-time analytics.
Purple WiFi users can analyse their customers’ ages, gender, marital status, interests, home locations, employers and much more plus heat-map their physical path in-store or around a venue.
“We’ve reviewed a number of companies in the WiFi analytics space and believe Purple WiFi’s offering is the market-leading solution,” Travis Johnson, CEO of Mnet, said.
“It also suits any clients offering free WiFi who want to truly understand their customers and be able to close the loop and market to those most interested in particular products.”