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B&T > Marketing > Missing the content marketing target
Marketing

Missing the content marketing target

Staff Writers
Published on: 28th November 2013 at 2:56 PM
Staff Writers
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Are Australian companies’ content marketing efforts missing the mark? A new infographic by Curated Content investigates the question.

The infographic (below) is based on data from the Content Marketing Institute’s November report and ADMA’s ‘Content Marketing in Australia 2014’ study.

Cath Pope, managing director Curated Content, said: “The commitment to content marketing is clear, but our infographic shows four clear areas where marketers are getting it wrong.”
“Firstly, Australian marketers aren’t making the right blend of written and visual content,” Pope said.

“They are focussing on written content and not using enough visual products.”

For more missteps see below:

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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