Hollywood actress – and now Jim Beam ambassador – Mila Kunis learns the ‘Kentucky chew’ in a new online video released ahead of the bourbon’s first global campaign.
The ‘Kentucky chew’ is the name given to the technique of correctly tasting bourbon.
In the video, Jim Beam’s great grandson and seventh generation master distiller, Fred Noe, shows Kunis the best way to appreciate the drink.
It was announced in January that Kunis has signed as the global brand ambassador for Jim Beam and will feature in its inaugural ad campaign that was created by The Works, in partnership with StrawberryFrog in the US and Jung von Matt in Germany.
Please login with linkedin to comment
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]