Independent full service agency Spinach has won Meyer Cookware Australia’s account.
The win will see the Melbourne based agency work as the brand’s full service agency including strategy, creative, media planning and buying, social media and digital strategy.
“Meyer Cookware Australia, the Australian affiliate of California-based Meyer Corporation and Thailand-based Meyer Industries Limited, has appointed Spinach as its full service agency following a competitive pitch.
Meyer is the Australian market leader in cookware and food preparation across a number of product categories, channels and consumer demographics and the company has become a
world leader in the manufacture of hard anodised non-stick cookware. Its key brands include Essteele, Raco, Anolon and Circulon.
Spinach has been appointed to handle Meyer’s strategy, creative, media planning and buying, social media and digital strategy.
Meyer has marketing affiliates and manufacturing plants across the globe. The company has been designing, manufacturing and marketing cookware on a global scale since 1971. Its global affiliates sell over 100 cookware lines in more than 30 countries, and employ more than 5,000 people worldwide.
Meyer Cookware Australia began operations in 1996 when Meyer affiliates purchased the Raco brand here.
“Meyer is a really pleasing win for the whole Spinach team. We put our best foot forward across the full gamut of our integrated disciplines and knocked off some really stiff competition,” Spinach Co-Founder and CEO Craig Flanders said.
“We are looking forward to working closely with the Meyer team on its stable of icon brands, in what is a challenging category that is undergoing a great deal of competitive pressure from some big players.”
Meyer Cookware Australia Chief Marketing Executive Suzanne Murphy said: “Australia’s ongoing love affair with cooking and food has seen cookware become an intensely competitive category. Spinach was the stand-out agency for us, presenting the best strategic thinking across a number of disciplines, including media, all under one roof.”
The competitive pitch involved several Melbourne agencies.”
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]