Independent full service agency Spinach has won Meyer Cookware Australia’s account.
The win will see the Melbourne based agency work as the brand’s full service agency including strategy, creative, media planning and buying, social media and digital strategy.
“Meyer Cookware Australia, the Australian affiliate of California-based Meyer Corporation and Thailand-based Meyer Industries Limited, has appointed Spinach as its full service agency following a competitive pitch.
Meyer is the Australian market leader in cookware and food preparation across a number of product categories, channels and consumer demographics and the company has become a
world leader in the manufacture of hard anodised non-stick cookware. Its key brands include Essteele, Raco, Anolon and Circulon.
Spinach has been appointed to handle Meyer’s strategy, creative, media planning and buying, social media and digital strategy.
Meyer has marketing affiliates and manufacturing plants across the globe. The company has been designing, manufacturing and marketing cookware on a global scale since 1971. Its global affiliates sell over 100 cookware lines in more than 30 countries, and employ more than 5,000 people worldwide.
Meyer Cookware Australia began operations in 1996 when Meyer affiliates purchased the Raco brand here.
“Meyer is a really pleasing win for the whole Spinach team. We put our best foot forward across the full gamut of our integrated disciplines and knocked off some really stiff competition,” Spinach Co-Founder and CEO Craig Flanders said.
“We are looking forward to working closely with the Meyer team on its stable of icon brands, in what is a challenging category that is undergoing a great deal of competitive pressure from some big players.”
Meyer Cookware Australia Chief Marketing Executive Suzanne Murphy said: “Australia’s ongoing love affair with cooking and food has seen cookware become an intensely competitive category. Spinach was the stand-out agency for us, presenting the best strategic thinking across a number of disciplines, including media, all under one roof.”
The competitive pitch involved several Melbourne agencies.”
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]