Metro radio growth continues to gather pace

Metro radio growth continues to gather pace

Last month saw commercial radio post its ninth consecutive month of growth in metropolitan advertising revenue.

Total advertising spend climbed slightly to just over $62 million, up half a per cent on the previous year, according to Deloitte's 2013 Metropolitan Commercial Radio Advertising Revenue.

Sydney was the strongest performing market, growing 3.15% to $19.3 million. Melbourne climbed a single perecentage point to $19 million, while Perth rose half a per cent to $8.5 million.

Meanwhile, Brisbane was up slightly to almost $10 million, and Adelaide was down just over 8% to $5.5 million.

Chief executive officer of Commercial Radio Australia, Joan Warner, said: "Nine months of continuous growth shows that radio remains a reliable and valuable medium for advertisers in challenging market conditions."

All metropolitan markets posted gains for the first four months of FY14. Melbourne led the way, up 6.75% to $73.5 million. Perth was up just over 5% to $32.5 million, Sydney spiked 3.65% to $74.1 million, while Brisbane grew by 1.85% to $36.6 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.




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