Metaphors to simplify tech-heavy ad

Metaphors to simplify tech-heavy ad

A new infomercial for Kaspersky Lab attempts to communicate complicated and dry topics such as password protection and transactional protocols with metaphors.

The video (click here to watch it) was created by Trunk and Peep Show, which described the task as “not an easy feat”.

Trunk’s Richard Barnett said: “We spent a lot of time looking at glossy car commercials, perfume ads and spots for high end products. After a while we realised that if we used reflective surfaces and more detail in the illustrations we could evolve the look of this film compared to our previous ones.”

Credits: software, Cinema 4D, After Effects, director Pete Mellor, art director Miles Donovan, design Spencer Wilson, animation Nicol Scott, Rok Predin, Leslie Dart, music Ivan Arnold Sound- Fonic, producer Richard Barnett, agency Trunk

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