One in five Australians have misdiagnosed their illnesses, but stress inducing incorrect medical assumptions can be avoided with the launch of Medibank’s ‘Talk to an expert week’.
The campaign aims to raise awareness of Medibank’s 24/7 Health Advice Line that gives members with hospital cover access to help from registered nurses.
‘Talk to an expert week’ kicked off on August 26 and runs through to August 31, featuring an integrated PR, social and experiential activities, including a London style Medibank branded phone box (pictured). Also included in the campaign is a video narrated by Mia Freedman (below).
Research commissioned by Eleven PR and WHybin\TBWA Melbourne found one third of Australians claim to be too busy to visit their doctors, almost 60,000 are too embarrassed to discuss their medical issue and one in three use the internet to diagnose.
One in 10 Australians between 18 and 34 year olds turn to their Facebook friends for advice.
“Talk to an expert week’ is about raising awareness of these issues and encouraging anyone who’s feeling unwell or worried about a physical issue to see their GP or call the Medibank 24/7 Health Advice Line,” Dr Cindy Pan, medical practitioner and media personality, said.
Credits: client Medibank, PR agency Eleven PR, creative agency Whybin\TBWA Melbourne, animation Pixel Kitchen.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]