Media Futures predicts a positive turnaround

Media Futures predicts a positive turnaround
SHARE
THIS



Industry insiders are predicting an increase in media spending in 2014, according to Starcom MediaVest’s latest Media Futures survey.

The predictions are for the end of a three-year decline in anticipated levels of spending, and for a modest return of confidence to the market.

Advertisers expect to see an overall increase of 2.6% in spending, and media executives are predicting a 2.8% rise in 2014.

Chris Nolan (pictured), CEO of Starcom MediaVest Group Australia, said: “Innovation in depth and breadth of media provides for more participation and personalisation from communications, thus having the opportunity for greater relevance and potency.

“The challenge that comes with this is that no channels are expected to be used less, so advertisers will have to get smarter about their investments, and this is absolutely reflected in the fact that almost half of advertisers are looking to increase their ROI activity.”

Media Futures 2014 shows that advertising investment is expected to increase substantially in the online media channels of search, mobile and online video, while investment in newspapers and magazines is predicted to decrease by 2.7% and 8.9% respectively.

Nolan said: “As we’ve seen for the past decade, digital media channels are forecast to have the highest spend increases, but interestingly free-to-air TV is also forecast to increase 4% on the previous year. This could be because of the increased levels of participation with television through platforms like Twitter, which enhance the experience for viewers.” 

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine