McDonald’s Canadian chief marketing officer Joel Yashinsky is the latest international speaker announced for ADMA’s Global Forum event.
He will be talking about the ‘Our food, your questions’ campaign, which encourages people to quiz the fast food chain on its food standards, garnering 3,000 queries since launching in May 2012.
Starting his career with McDonald’s as a regional marketing supervisor in Carolina, Yashinsky has worked his way up the ranks, before joining the Canadian operation in 2010, overseeing the launch of McCafe there in 2011.
He was also responsible for the All Access Moms campaign, taking four mummy bloggers and giving them behind-the-scenes access to the whole food preparation process, encouraging them to share their views on social media.
ADMA CEO Jodie Sangster said: “’Our Food. Your Questions’ demonstrates the new age of marketing where customers want a real, honest conversation with companies and brands.
“McDonald’s Canada has shown that it’s possible to use social media and other channels to change a negative into a positive by addressing consumer issues, no matter how confronting or challenging they may be.”
The Forum is August 7-9 in Sydney.
Please login with linkedin to comment
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]