B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • AFL
  • Agency Scorecards
  • Anthony Albanese
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McCann poaches Wunderman’s Brent Clarke
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > McCann poaches Wunderman’s Brent Clarke
Media

McCann poaches Wunderman’s Brent Clarke

Staff Writers
Published on: 16th December 2013 at 12:59 PM
Staff Writers
Share
2 Min Read
SHARE

Creative agency, McCann Australia, has managed to poach Wunderman's national head of digital Brent Clarke for the role of managing director of MRM Australia.

The appointment of Clarke sees McCann Australia setting an aggressive new path for its data, CRM and digital technical capability in 2014.

McCann Worldgroup relaunched MRM in Australia last year and the specialist business has helped underpin the agency’s strong digital turnaround, delivering a swathe of new digital wins and seeing McCann become Australia’s most awarded digital agency in 2013.

“It’s been an incredible year for McCann Australia,” Ben Lilley, CEO of McCann Worldgroup, said.

“Over the past 12 months, we’ve added a raft of exciting new clients like Google, Bendigo Bank, Lion and some amazing government projects.”

Clarke has been brought in to lead the development of a deeper technical MRM offering across CRM, data, digital innovation and platform development in 2014.

“Brent has a deep technical understanding of digital strategy, data and CRM and a strong track record in winning new business," said Lilley.

“He is a potent competitor and a data and digital supremo at the absolute top of his game.”

Clarke brings with him a wealth of experience and knowledge of the industry and in his three years as national head of digital at Wunderman has worked among a number of successful projects, including Coke’s Cannes winning ‘Share a Coke’ campaign in the summer of 2011.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?