McCann/Melbourne has today added to its swag of prizes winning Best of Show for its work, ‘Dumb Ways to Die’ for Metro Trains in the 40th Annual One Show Awards’ Integrated Branding – Public Service Announcement category.
P&G won Client of the Year for their work with Old Spice, Tide and their “Best Job” campaign that ran during the 2012 Olympics in London.
There were 554 winners from 34 countries who emerged from a competitive pool of more than 11,500 submissions.
Overall, there were 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today in New York City.
“McCann/Melbourne managed to tap into something special with ‘Dumb Ways to Die,’ as shown by the 50 million-plus views on YouTube,” said Mary Warlick, CEO of The One Club. “They turned what might have been a morbid topic into a funny, catchy spot that charmed and, more importantly, raised awareness.”
The complete list of The One Show winners can be found here: