On the first official night of the television ratings season, it wasn’t a big-ticket format or a highly-promoted import in the top spot but Nine News.
Nine News pulled an audience of 1.401 million viewers and was followed by a trio shows for Seven, according to OzTam’s preliminary metro ratings.
Border Security – Australia’s Front Line sat in second place with 1.395 million viewers followed by Sunday Night with 1.346 million and The Force – Behind the Line on 1.339 million.
The premiere of the lauded-third season of Downton Abbey sat in fifth place overall with 1.331 million viewers.
In the 8.30 slot it outperformed Ten’s new drama Elementary which pulled in 944,000 viewers. The result for the show’s second episode is down from last week’s premiere of 1.2 million viewers.
However, Ten did rule the important 16-39 and 18-49 demographics by taking the top three in the younger demo (MasterChef, Elementary and Modern Family) and the top two (MasterChef and Elementary) in the latter.
Ten’s MasterChef: The Professionals made a miraculous recovery last night as the absence of direct-competitor My Kitchen Rules (MKR) added half a million viewers to reach an audience of 1.028 million.
MasterChef finished last week with a measly 523,000 viewers while MKR pulled in audiences of two million-plus.
Modern Family sat in 10th place and claimed an audience of 922,000 for Ten.
The cricket on Nine, which ran from 6.30pm until 10, had an average metro audience of 1.078 million.
Seven won the evening overall as its main channel claimed a 26.8% share of all free-to-air viewers ahead of Nine’s 23.1%.
Ten sat on 15.2% ahead of the ABC’s 11.6% and SBS’ 2.9%.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]