B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MasterChef recovers without MKR as Seven's Downton Abbey returns
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > MasterChef recovers without MKR as Seven's Downton Abbey returns
Media

MasterChef recovers without MKR as Seven's Downton Abbey returns

Staff Writers
Published on: 11th February 2013 at 9:37 AM
Staff Writers
Share
2 Min Read
SHARE

On the first official night of the television ratings season, it wasn’t a big-ticket format or a highly-promoted import in the top spot but Nine News.

Nine News pulled an audience of 1.401 million viewers and was followed by a trio shows for Seven, according to OzTam’s preliminary metro ratings.

Border Security – Australia’s Front Line sat in second place with 1.395 million viewers followed by Sunday Night with 1.346 million and The Force – Behind the Line on 1.339 million.

The premiere of the lauded-third season of Downton Abbey sat in fifth place overall with 1.331 million viewers.

In the 8.30 slot it outperformed Ten’s new drama Elementary which pulled in 944,000 viewers. The result for the show’s second episode is down from last week’s premiere of 1.2 million viewers.

However, Ten did rule the important 16-39 and 18-49 demographics by taking the top three in the younger demo (MasterChef, Elementary and Modern Family) and the top two (MasterChef and Elementary) in the latter.

Ten’s MasterChef: The Professionals made a miraculous recovery last night as the absence of direct-competitor My Kitchen Rules (MKR) added half a million viewers to reach an audience of 1.028 million.

MasterChef finished last week with a measly 523,000 viewers while MKR pulled in audiences of two million-plus.

Modern Family sat in 10th place and claimed an audience of 922,000 for Ten.

The cricket on Nine, which ran from 6.30pm until 10, had an average metro audience of 1.078 million.

Seven won the evening overall as its main channel claimed a 26.8% share of all free-to-air viewers ahead of Nine’s 23.1%.

Ten sat on 15.2% ahead of the ABC’s 11.6% and SBS’ 2.9%.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?