MasterChef plunges out of top 20 shows
MasterChef the Professionals has dropped out of the top 20 programs and down to number 12 in the key 16-39 demographics, taking a hammering from Seven’s My Kitchen Rules.
The Seven juggernaut has also smashed Nine’s special The Block All Stars on from 7pm to 8.30pm which pulled just 1.08m last night, compared to 2.118m for MKR in the 7.30pm slot.
Total people numbers for MasterChef have not been released as OzTam only puts out numbers for the top 20 all people shows, but its demographic numbers from 7.30pm to 8.30pm are 204,000 16-39, and 298,000 in 18-49, according to the OzTam overnight ratings.
Ten’s only show in the top 20 last night was its News at Five, while ABC1 had six, with the revamped Can of Worms, hosted by rebel Wilson, also failing to get a sizeable audience, pulling in just 226,ooo in the 18-49 demo behind Q&A.
Seven dominated with 34.8% total network share, with Revenge(1.295m) fourth overall behind Nine News (1.342m) and Seven News (1.304m).
Nine’s The Big Bang Theory on at 8.30pm pulled in 1.14m, more than The Block leaving the network second in overall share with 27.4%, while Ten was fourth in share with 14.3% behind ABC with 19.7%.
Please login with linkedin to comment
Latest News
BWM Dentsu’s Haystac Launches As The Social Relations Agency
Haystac relaunches as a "social relations agency" which, it's quick to stress, doesn't include a match-making component.
Another Win For The Hindus As Ganesh Mini Skirt Latest To Face The Chop
If B&T has become anything, it's now your one-stop-show for the latest angry Hindu news.
Nielsen Data: ABC Tops Digital News Rankings
'Wood Whittlers Weekly' and 'The Pigeon Fancier Gazette' shock omissions from latest Nielsen news site rankings.
Victorian Government Rolls Out Sobering COVID-19 Campaign Via M&C Saatchi Melbourne
It's yet another sobering CV-19 ad, amid reports the Grim Reaper's publicist is starting to field some genuine interest.
Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
Here at B&T we strongly endorse the notion that chronic masturbation sends you blind. Hence our white stick & Labrador.
Switch Digital Nabs Simonds Homes Account
Digital media agency, Switch Digital, has been appointed to handle the Simonds Homes account. Their remit covers digital media, including strategy, technology and real-time performance and investment reporting. Previously Simonds Homes has used multiple agencies to service its account but felt they needed a single view of their buyers and the entire buyer journey. Several […]
Kraft Heinz Appoints REBORN As Creative Agency To Launch New Heinz Plant Proteinz Brand
B&T is definitely increasing our veggie intake. Not because we love animals, it's because we hate plants.
Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale
Ninja wins, Masked SInger gets silver, while Farmer Wants A Wife settles for bronze amid claims it had an asthma attack.
Stuff You Should Know Podcast Remains As Most Listened To Show
ARN and iHeartPodcast Network’s Stuff You Should Know podcast has topped the list for most listened to podcast shows in July, according to Triton Digital’s Australian Podcast Ranker. Meanwhile, seven new shows appear in the Top 100 Podcast Ranker this reporting period, including Guru: The Dark Side of Enlightenment (Wondery), She’s On The Money (ARN/iHeartMedia), SCA Victoria News (SCA-Triple M), and WTF […]
Out Of Home Industry Half Year Revenue Dives 35.4%
The Out of Home (OOH) industry today announced its half year net media revenue results, posting a 35.4% dip compared to this time last year. Roadside billboards posted $129.7 million in 2020, compared to $176.8 million in 2019. The roadside other category (street furniture, bus/tram externals, small format), saw $78 million in revenue, down from […]
“Minimalistic Fruit Design!” Apple Set To Sue Tiny Rival Over Its Fruity Logo
B&T would've labelled this a "David & Goliath" battle save for the fact that David has a snowflake's chance in Hades.
UnLtd Launches ‘Lockdown Survival Guide For Adland’
It's your lockdown survial guide that doesn't include tips on fighting the zombie apocalypse or, worse, SPAM recipes.
Media Agencies To Pilot RadioMATRIX, A World-First Virtual Workspace
Australian radio broadcasters are working with major media agencies on the development of a world-leading virtual workspace that will be a key component of the industry-wide ad buying platform, RadioMATRIX. Nineteen agencies will participate in the pilot program, which provides them with a single interface to connect with 370 radio stations and collaborate on media […]
One Daydream Expands Into Alcohol Category
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Growth Tank Launches First Virtual Youth Marketing Australia Conference For Free
This year due to COVID-19 restrictions, Growth Tank will host the first ever Youth Marketing Australia (YMA) event virtually on 3rd & 4th September 2020 with complimentary tickets available for Australian marketers joining from the comfort and safety of their living rooms. Youth Marketing Australia (YMA) 2020 is a two day, thoughtfully curated event designed […]
Commtract Appoints New Business Development GM
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]
10 Play Boasts Platform Boost With 23% Increase In Monthly Unique Views
Network 10’s broadcast video on-demand (BVOD) platform, 10 Play, is having its biggest year ever achieving significant audience milestones. Some of this includes: A 29 per cent lift in minutes viewed across the year-to-date. A 23 per cent increase in monthly unique viewers year-to-date. Its biggest three weeks ever. Six of the top 15 commercial […]
TAC Unveils Its Annual ‘Split Second’ Film Competition For Budding Young Industry Creatives
Now in its third consecutive year, Victoria’s Transport Accident Commission (TAC) Split Second film competition is back for 2020. Conceived by TABOO in 2018 for the TAC, the film competition calls on budding young filmmakers aged 18 to 25 to develop their own 45-second film idea highlighting mobile phone related driver distraction. This year’s exciting […]
Publift And LiveRamp Launch Partnership For Small And Mid-Sized Publishers
Publift today announced its endorsement of LiveRamp’s cookieless Authenticated Traffic Solution (ATS), positioning it as Australia’s first publisher monetisation platform to offer addressable, programmatic marketing without the use of third-party cookies. With ATS, Publift delivers a cookieless marketing solution directly to small and medium-sized publishers on its platform, enabling publishers to seamlessly connect their first-party data with marketer demand. […]
WPP Acquires Perth-Based Digital Creative Agency Meerkats
WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats, as part of the company’s strategy to boost client capabilities announced earlier this year. As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific Experience […]
303 MullenLowe Sydney Confirms Bart Pawlak As New ECD
303 MullenLowe Sydney has appointed accomplished creative leader Bart Pawlak, as its new ECD. Pawlak has been working with the agency over the last four months, leading the department over this period. Pawlak is an awarded creative director and writer with two decades of experience working within the major advertising networks, most recently as executive […]
Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport
Oakley has unveiled a powerful remake of Bob Marley’s iconic anthem One Love as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by […]
“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers
The perils of live TV were once again on show on the venerable BBC yesterday when a weather reporter managed to mangle joggers with dog walkers and came up with doggers. BBC weather reporter Carol Kirkwood was reporting live from the beautiful Greenwich Park in London yesterday when she managed the red-faced clanger. “Good morning […]
Women in Media: A Look Back At The Best Ads Championing Equality
The B&T Women in Media Awards, presented by Bauer Media, has always been about recognising the power of individuals. But the awards also shines a light on the best use of creativity and advertising to champion the promotion of women. It’s a relatively new category, ‘Best Ad Campaign – Championing the Equality Cause’, but its perhaps […]
PETA Lashes OOH Company For Banning Graphic Billboard
There's just no in-between with PETA, it's either naked supermodels or graphic, bloodied animal parts. The latter here.
Revealed: oOH!media’s Discount Deals by As Much as 95% During COVID-19
CV-19's the perfect time to (A) pick youself up some discounted outdoor inventory and (B) a 72-pack of Costco loo rolls.
Calling All Prize Seekers! Find Out How To Get Your Hands On The Newest B&T Award
Sure, they're physically a little ugly to look at, but nothing carries the cachet, prestige & raw spunk of a B&T Award.
Enigma Acquires Creative Agency Disciple
Enigma has acquired creative agency Disciple, with Judas Iscariot announced as executive creative director.
Alison Croggon Appointed Arts Editor At The Saturday Paper
The Saturday Paper now allows you to read about the end of the bourgeois capitalist system & the latest arts news.
Howzat? You Can Now Smell Like Warnie, As Spin Ace Launches Own Fragrance
Australia's favourite philanderer, gigilo & hair plug recipient, Shane Warne, has unveiled his very own eau de toilet.
