In a second instalment of the ‘Your World’ campaign, Yellow Pages rolls out its latest video created by Ogilvy Melbourne.
Solving all your wedding problems, the Yellow Pages’ compare function demonstrates how you can compare different companies simultaneously for your wedding ideas (and everything else).
No one has seven billion people in their world, but apparently with mother-in-laws and grandparents, you can expect to have a whole heap more that need to be invited to your wedding.
The latest TVC will be supported by cinema and radio and will aim to establish Yellow Pages as a leader in the local online search space by highlighting the ability to compare multiple businesses at once.
Luckily this couple had the compare function so they were able to have their dream wedding with just them, aboard a lovely tall ship.
Credits: Ogilvy Melbourne Chief Creative Officer – Steve Back Executive Creative Director – Brendon Guthrie Senior Copywriter – Michael Punton Senior Art Director – Sally Hastings Head of TV Production (Melbourne) – Luke Coulson Head of Brand Strategy – Gavin MacMillan Strategist – Edgar Rouwenhorst Senior Account Director – Ebony Moore Senior Account Manager – Candice Koffke Director – Micca Delaney Production Company – Airbag Producer – Julie Rutherford EP – Victoria Connors-Bell Media – OMD
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