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‘Man like Horsepower’

‘Man like Horsepower’
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Rings of fire, burn outs and races dominate Valvoline’s new campaign created by advertising agency, MJW.

The campaign aims to pay tribute to the primal male instinct and the effect of horsepower on man.

With a tagline of “Man like horsepower” the campaign will run across TV, cinemas, print, outdoor, digital, experiential and social, including a music video for the full one minute track, no shorter adverts here.

The campaign aims to strengthen Valvoline’s status in synthetic oil by reinforcing the horsepower superiority of Synpower.

Check out the campaign below.

http://www.youtube.com/watch?v=rFcHYimB10k

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